About Us
About Label Roohiyat
At Label Roohiyat, we delve deep into the realm of the soul, celebrating the profound connection between “Rooh" and “style”. Our journey is a testament to the unapologetic embrace of our true selves, a devotion to artistry, and an unwavering commitment to authenticity. Roohiyat is more than just a label; it's a vibrant tapestry of creativity and passion. As a fashion studio, our mission is to craft designs that capture the very essence of our vision, unfiltered and sincere. We draw inspiration from the heart of India's cultural heritage and new era fashion, weaving together timeless traditions with contemporary flair, and retelling stories of elegance through mesmerising details.
Handcrafted Elegance
Our creations are meticulously handcrafted using luxurious fabrics, each ensemble tailored to reflect the unique taste and preferences. We prioritize style, comfort, and free movement, ensuring that every Roohiyat piece becomes an extension of your authentic self.
Meet the Visionary
In the heart of Delhi, a fashion visionary was born. Sunita, the mastermind behind Label Roohiyat, hails from the bustling streets of Delhi and was raised in the vibrant landscapes of Haryana. Her journey in the world of fashion is a story of passion, roots, and unwavering determination.
From a young age, Sunita was entranced by the world of stylish attire. Her childhood was marked by her mother's frequent trips to Gurgaon in search of the latest fashion trends. It was during these formative years that Sunita's love for designer clothing was kindled. Sunita's life took a significant turn when she embraced early marriage at the tender age of 19. However, her husband's unwavering support and encouragement set her on an extraordinary path. She continued her education, and it was during this time that she discovered her true calling: fashion designing. Sunita enrolled at the renowned International Institute of Fashion Technology in Delhi, where she meticulously honed her skills and deepened her passion for the art of clothing creation. Equipped with newfound knowledge and unwavering determination, she embarked on a remarkable journey, taking the bold step of opening her own boutique. Since those early days, Sunita's life has been a whirlwind of creativity, as she designs and crafts trendy Indian outfits. Her work is fueled by a profound love for exquisite Indian fabrics and a commitment to preserving the age-old art of weaving narratives through traditional craftsmanship. Label Roohiyat is not just a brand; it's a testament to Sunita's incredible journey, her deeprooted heritage, and her unyielding passion for creating contemporary Indian fashion that speaks to the soul.What keeps her going is the love she gets from her clients, who always come back for more.
Our Team
In a world dominated by fast fashion, Roohiyat stands as a beacon of India's artistic heritage, offering bespoke, enduring creations. We believe that every handwoven masterpiece carries the imprint of the artist's soul. Behind each Roohiyat piece, you'll find a dedicated artisan, a smiling face, and generations of heritage craftsmanship. Our Team members Shahid ,Juber masterji, Aziz, Pushpa, led by the visionary Sami Masterji form the heartbeat of our brand. Infact few of them are working from more than decades. With love and dedication, they transform fabric into poetry, weaving stories that resonate with our values and celebrate the rich tapestry of India's handloom heritage.
Timeless Wardrobe
Starting as a small, passionate team, we have woven magic into every warp and weft, establishing a name and presence in a matter of years. Our commitment continues to grow as we curate a timeless wardrobe for you, one that embodies the love and passion fueling our artistic spirit. At Label Roohiyat, we embrace your bold, confident, and authentic self, inviting you to join us on a journey of self-expression through fashion.